July 19, 2022

Are you looking for the right nutritional supplement packaging? Digital printing may be the perfect solution. In fact, choosing digital over analog offers a wide range of benefits.

Quick Turnaround Times

Analog printing is a long process since it involves plates. These plates must be prepared, then installed in the press before manufacturing. Depending on the complexity of the image, the process can take as long as a few days to complete. In contrast, digital printing can produce packaging in as little as 24 hours.

How is digital so fast? All the manufacturers need is a virtual image file, and they can start production. Many allow customers to upload files directly to their websites via secure software. That means you can put in an order in the morning, and manufacturers can fire up the press by the afternoon.

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Small and Medium Batches

Many analog printers only produce large batches because it isn’t cost-effective to do smaller ones. However, many small businesses don’t need tens of thousands of packing materials, so they have to choose between paying a reasonable amount for much more than they need or paying an astronomical amount for the packaging they’ll actually use.

Digital printing can produce small and medium batches without a loss for manufacturers. This flexibility lets businesses take advantage of smaller runs, which have a variety of uses:

  • Limited edition packaging
  • Test batches for new branding
  • Custom packaging for holiday products

Highly Customizable

Customization is a fantastic tool for branding, as it allows businesses to influence consumer perception. Digital printing lets you take this idea to the next level since it doesn’t require changing plates for each new design. For example, you can get custom printed stand up pouches with unique QR codes for a contest. Customers appreciate when businesses go the extra mile to engage, and digital printing makes it possible for small businesses to do so.

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Efficient Energy Consumption

Digital printing takes less ink, which means less waste. It also doesn’t require water like some forms of analog printing. Finally, the shorter manufacturing process means a smaller carbon footprint since the machines aren’t running as long.

Low Costs

The digital printing process saves manufacturers money, and they can pass those savings on to you. With digital printing, you can get more copies for the same price as analog or add special features you otherwise couldn’t afford. The result is higher quality packaging that customers will notice.

Top Quality

One of the best things about digital printing is its repeatability. The first and thousandth package will look exactly the same. Screen printing and other analog forms can have inconsistencies, and problems with plates may ruin an entire batch. Digital provides peace of mind since your packaging will always be identical and on time.

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Whether you need rollstock packaging or laydown packages, digital printing has you covered. Customers will love the crisp colors, and you’ll appreciate the quick manufacturing time. If quality and convenience are your top priorities, then choosing digital printing is a smart business decision.


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