The title of your blog post is one of the most critical elements of your content. It can make or break your post’s performance on search engine rankings. A compelling blog post title can help you rank at the top of Google search results. However, writing such a title is easier said than done. In this blog post, we will give you six tips on how to write a compelling blog post title that ranks higher on Google search.
1. Use Long-tail Keywords:
Your blog post title should include long-tail keywords. These keywords are more specific and target a particular niche of the audience. Using long-tail keywords in the title increases your chances of ranking higher for that specific keyword. For instance, if you are writing about “hiking near me,” a more specific title like “Five Best Hiking Trails Near Washington D.C.” would be a better choice.
2. Use Numbers:
Using numbers in the title makes it more precise and gives the reader a clear idea of what to expect. For example, “10 Ways to Improve Your Blog Writing Skills” is more eye-catching than “Ways to Improve Your Blog Writing Skills.”
3. Be Clear and Concise:
Your blog post title should be easy to understand and should convey the message of your content to the reader. It should be clear and concise. Try to use fewer words to achieve this.
4. Be Descriptive:
The title should be descriptive of the content that follows. The reader should get a clear idea of what the post is about by just reading the title. Make sure that your title accurately describes what your article is about.
5. Use Emotional Language:
Emotions can be a powerful tool in creating compelling blog post titles. People tend to click on titles that evoke emotions such as curiosity, fear, or excitement. For example, “Are You Making These Common Mistakes in Your Blog Writing?” will make the reader curious to read more.
6. Use Power Words:
Power words are words that evoke emotions or create a sense of urgency in the reader’s mind. Using power words can make your title more attractive and engaging. Some examples of power words are “Proven,” “Secret,” and “Exclusive.” However, make sure not to overuse them, as it can lead to a negative impact on your title.
Q1: How long should a blog post title be?
A: A blog post title should be around 60-70 characters long.
Q2: How do I research long-tail keywords?
A: You can use tools like Google Keyword Planner, SEMrush, or Ahrefs to research long-tail keywords.
Q3: Can I use puns or wordplay in my blog post title?
A: Yes, you can use puns or wordplay in your title, but make sure that it is relevant to your content and not offensive.
Q4: What are some examples of power words?
A: Some examples of power words are “Proven,” “Exclusive,” “Secret,” “Easy,” “Quick,” “New,” and “Ultimate.”
Q5: Can I ask a question in my blog post title?
A: Yes, asking questions in the title can make it more engaging and arouse curiosity in the reader.
Q6: Should I include my brand name in the title?
A: It’s not necessary to include your brand name in the title, but you can add it if it’s relevant to the content.
Q7: How do I make my title stand out among others?
A: You can make your title stand out by using numbers, power words, and emotional language. Make sure that your title accurately describes your content and is clear and concise.
Writing a compelling blog post title that ranks higher on Google search is not an easy task, but by following these six tips, you can increase your chances of success. Remember always to use long-tail keywords, be clear and concise, use descriptive language, and use emotional and power words. Finally, don’t forget to include a call-to-action at the end of your post, urging your readers to engage with your content. Thanks for reading this blog post, and we hope these tips help you write more effective blog post titles.